So normally I'm not this competitive...

...oh, who am I kidding.  Of course I'm competitive, especially when it comes to building traffic for my fashion blog, Wearability.  I was curious so I graphed out the yearly traffic charts for four leading fashion blogs (also my favorites):


I'm pretty fascinated by the growth curves and want to go back and analyze what was happening on those sites to drive the growth, or if it was external factors like press mentions and kanye west's recommendation.  I think I have spent a little too long in the internet marketing world, where it is all metrics and levers and optimization.

At any rate, this quick study gives me a bit of hope - looking at it, it's obvious that all sites, great and small, have to start somewhere.  I think it's important what you do to build momentum, how you sustain it, and whether you're publishing things that really speak to people.

Foodie Tuesday: First attempt at Peruvian Saltado

Hey guys, sorry for the flood of food posts but I guess food's one of the few things that make sense in this mad, crazy world.
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I probably ate this first at El Polla Inka in Anaheim sometime during high school.  It was pretty tasty, but it wasn't until I had it at Mario's Peruvian Seafood--on the eastside in LA, close to Larchmont Village/Hancock Park (it's technically Mid-Wilshire)--that I was blown away.  I went back for more, tried it multiple times in various combinations.  I decided the two best versions are lomo saltado (beef) and saltado mariscos (some mix of shellfish usually).

So what is a saltado exactly?  I understand it to be a stir-fry of sorts, made with your choice of meat (most traditionally beef, but also chicken, fish, shrimp), red onions, tomatoes, and french fries, served over rice.  The meat is marinated with a mixture of soy sauce and spices.  

Since moving to the Bay area I've had saltado at Mi Lindo Peru, on the border of the Mission district and Bernal Heights in SF.  Most of the saltados are solid, but the seafood saltado, with its delicate mix of shrimp and squid, is great.
It never occurred to me that I could re-create this dish at home, until I got some leftover home fries after eating out the other day and thought I could incorporate them into my own version of saltado.
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I started with this very informative article on Chowhound, but made a few tweaks of my own. I was surprised the dish came out so well, but the key was to have a very hot carbon steel (or cast-iron) wok over a gas flame. It's imperative for getting the right caramelization and browning/crusting on everything. 
This is what I did:
  • I used frozen basa (sole) fillets which I sliced and marinated in some soy sauce with cumin powder, paprika and ground pepper.  I didn't have quite enough basa so I used some of the fancy smoked salmon I bought but didn't marinate that.
  • I went all-out and used Peruvian blue/purple potatoes for the fries.  Sliced them up to steak-fry size and deef-fried them in a heavy pan. Blue potatoes have a deliciously nutty flavor and richer texture than regular potatoes.
  • Roughly cubed two tomatoes off the vine along with half a red onion.  Threw the onions into a very hot wok with minced garlic and let it brown/char a bit, then cooked until it was only slightly wilty.  Added the tomatoes and stir-fried it for just a minute or two, just enough to "warm up" the tomatoes.
  • Lastly, wiped the wok off a bit and made sure it was super hot before throwing on the fish to brown.  Cooked on one side for 1 min. and the flipped, being careful to scrape each piece off the wok along with its delicious browned crust.  Cooked the other side until done.
  • Tossed everything together.  Served over brown rice (extra healthy!)
Warning: Make sure your kitchen is well ventilated!  The amount of steam/smoke you create while cooking this dish is unbelievable.

Affordable Luxury, Pt. 2: Everyone with a tiny kitchen ought to have a kitchen rack.

I have wanted a kitchen rack for a long long time.  I don't know why I considered it to be so prohibitive.  I guess I never had the motivation to get one until I moved into this tiny mouse-hole apartment with its tinier mouse-hole kitchen.  You don't know how depressed it makes me to have such a tiny kitchen, with all the cooking I do (and all the appliances that need storage space!).

Enter: the IKEA kitchen rack.  I got this baby for a mere $15 at my local IKEA, plus $2.99 per pack of 5 hooks (I got two packs).  And, it was pretty easy to install.  I needed exactly 4 screws plus 4 plastic wall anchors.  Oh, and a drill.  We drilled four holes, hammered in the anchors, and then screwed the rack to the wall.  The whole process took 10-15 minutes.

I can now enjoy my cookery-as-wall-art, I have this stuff out of the way, and I don't even have to store my cookware in the oven like I was doing before this went up.  I even hang some of my cooking utensils!

Affordable Luxury, Pt. 1: Life ain't bad so long as I can eat this well.

I came home late from work tonight, hungry.  So very hungry.  I wanted something simple, something that would not require a ton of prep or even thinking.  I literally rustled all the ingredients for this meal from my fridge/cupboard:

The Salad:

- Spring mix from Milk Pail Market
- Red-gold heirloom tomato (on its last legs) from Berkeley Bowl
- Real buffalo mozzarella (as in, made from buffalo milk) from Trader Joe's
- Home-grown basil leaves
- Handful of toasted pine nuts from TJ's
- Prosciutto from TJ's, torn into little bits
- Bits of red onion from Mollie Stone's
- Extra-virgin olive oil
- Balsamic vinegar

In my humble opinion, one ought to keep a pack of prosciutto around at all times.  It is oh-so-delicious, adds flavor to anything (my favorite is wrapping it around avocado!), and a little goes a long way.  Also, everyone ought to grow a pot or two of their favorite herbs.

The Scramble:

- Shredded chicken from Safeway (I bought a whole chicken and boiled it last night to make stock to put in porridge because Garry was sick...again!)
- Sliced mushrooms from Milk Pail
- Red onion
- Crumbled gorgonzola cheese from TJ's (I store it in my freezer)
- Salt and pepper
- 2 eggs, of course, from TJ's

I dumped the scramble onto some leftover brown rice.  Such a small way to feel like you are livin' large.

Dilemmas: Should I buy this dining table, or should I make a kickass "found door" dining table?

I need to answer this question by tomorrow to take advantage of their no-sales-tax sale.  So if you have an opinion, lemme know!

Today I saw a dining table at Therapy SF that I fell in love with.  It also happened to be a great deal.  "Make no mistake," I told Garry.  "That table is a great deal."  It was a solid wood square slab with rounded corners and a metalwork base kind of like the Eames Eiffel chair.  It was $150 down from $300, and with no sales tax.  Even at IKEA, a piece-of-crap dining table set costs $100 or more.  And a single Eames Eiffel chair from DWRcosts $250!  So I consider this a very good buy.
The only thing is, I don't know if I can fit it in my new apartment.  It's not big, but my apt is v. v. small.

Then, I was poking around archived posts at Design Sponge and saw this totally awesome DIY project that actually looks kind of easy: an old door + pretty paper or paint + table legs = beautiful large dining table.  It has a totally different feel to it, but I think the idea is absolutely brilliant -- check out the full DIY document.  What to do!?



Mysterious Cities of Gold: Now on Hulu in High-Def!

A few weeks ago I posted, with great excitement, about the great anime series Mysterious Cities of Gold on DVD for the first time in the US.

Well now they've done it - they put all 39 episodes on Hulu for your instant streaming pleasure!  I was so happy when I, just out of sheer curiosity, typed in the series title into the search bar while Garry and I were watching the Secret of Nimh (that's another post altogether).

I just watched the first episode and it's as good as ever - high quality storytelling, though this episode has a TON of set-up and backstory and not much really happens.  I think you have to get a few episodes in before the real adventure starts.  Also, the music throughout is crazy-fantastic...very cheesy disco-80s.

I should think the BBC News' layout editors would know better than this!

I happened upon this tragic news story about the brutal death of a London teenager this morning.

When I first glanced at the page, all I saw was the big bold headline: "Jail for honey-trap murderer" and the portrait of the young man right next to it.  My first thought was, "this young man must be the murderer they are talking about."  Naturally, right?  Okay I admit, it might also be a moment of reverse sexism, in which I assumed that the perpetrator of violence was male.  But then I read a little further.  I was mistaken - this young man was the victim!

I scrolled down a bit.  There, below the fold, was the real culprit - the teenaged girl with whom this young man was smitten, who lured the him into a darkened cul-de-sac where he was beaten to death by gang members.

Thinking back to my days on the high school paper and lessons in page layout, my take is - either you write a headline that focuses on the victim, with the victim's picture placed on top, or your write a headline about the murderer, with the murderer's picture on top.  This set-up is just daft, causing confusion all around and doing nothing for the young victim's memory.

Foodie Tuesday: White Currants + Bar-le-Duc jelly/jam, or confiture de groseilles

People, observe: the most expensive, labor-intensive jam known to man. One 3-oz. jar costs €16 if you buy it in Europe.  Here in the states, prices are upwards of $40 for a small jar at Dean & Deluca, Cardullo's in Harvard Square, and other purveyors of fine foods.

Got your attention?  Good.  Let me back up.

The story really begins in 1999, when I was a wee lass freshly graduated from high school, taking my first really big overseas trip with a bunch of classmates.  It was our first morning in the hotel in London that I got real taste for "continental breakfast," which included toast, butter and blackcurrant jam.  Up until then, I had never tasted a fruit product so delicious (since then, I have to say that the mangosteen remains the most delicious in my book, but that's another post).  I became obsessed with it and slopped it onto my toast every breakfast thereafter, and it wasn't hard to find blackcurrant jam in Europe no matter where we went.

When I came back to the states, I was determined to find this magical jam that had so beguiled me.  Not so fast.  Even at Knott's Berry Farm, which I understood to be the Godmother of American Jam-making, didn't carry it - the best they could do was blackberry jam, which is not the same at all - a much sour-er and tart-er flavor, along with all those pesky seeds!

It wasn't until years later that I wandered into Cardullo's in Harvard Square and found a (rather large) jar of blackcurrant jam sitting right there next to the marmalade and jalapeno jelly.  I grabbed it, of course.

Since then blackcurrant, otherwise known as cassis in French, has been one of those things that'd make my eyes light up every time I saw a mention of it, because it was still rare enough.
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Fast forward to this weekend, when I was wandering the aisles at Berkeley Bowl and came across the berry section, where I saw something that seemed too good to be true: a small row of white currants sidled up next to the piles of blackberries.  I grabbed a box, of course!  I had already had white currants on the brain because I'd been flipping through one of those cookbooks by either Giada De Laurentiis or Martha Stewart or Ina Garten, where I saw a recipe for white currant tart, and I remember thinking, "where on earth does one buy white currants?". Well, here was my answer!

I got the box purely out of curiosity.  I had no idea what it would taste like or what to do with it-- I remember thinking vaguely that I could just eat them up by the handful, even though they were probably the prettiest, most jewel-like fruits I'd ever seen.  I went home, washed them, and popped a few in my mouth.  And instantly made a face - they were SO tart!

I resorted to Googling 'white currant recipes' and whatnot, disappointed to find that there was not a whole lot that people knew to do with the berries.  All ideas are pretty much summed up by this thread on Chowhound, "What to do with white currants?" and include rolling them in egg whites and dipping them in sugar.

I was not satisfied with this, and moreover, I found that I detested the seeds!  I am not a fan of seedy berries in general, but these babies pack a whopping average of 7 seeds (large ones, in proportion to its size) per berry.  That is to say, the mass of a single white currant is probably more then 50% seed, and a rather hard and bitter seed at that.  It slowly dawned on me that eating currants with seeds intact was no way to eat them at all.

So I got curious about this mysterious "Bar-le-Duc" jelly that kept popping up alongside articles about white currants everywhere.  Probably one of the best is this 1984 NY Times article that goes into detail about how the jelly is made and what makes it so special (and so darn expensive).  I don't want to belabor the story so I'll stick to these fun facts about Bar-le-Duc jelly, or confiture de groseilles:
  • Exactly one producer in the whole world makes the jelly, Mr. Jacques Dutriez, in the tiny town of Bar-le-Duc in the heart of Lorraine province in France.
  • Currants are hand-seeded by deft French countrywomen wielding goose quills.
  • According to this very educational article, 2 kilos of picked berries yields 1 kilo of jam-worthy fruit. That means you need"2,000 berries just to make that kilo. We're talking about the removal of about 16,000 seeds"!  This takes about 3 hours for an experienced epepineuse, and a whole day for a mangy amateur.
  • Mary Queen of Scots called the jelly a "ray of sunshine in a jar."  Marie Antoinette and Alfred Hitchcock were both fans (the latter insisted on having it every morning with a croissant).
  • Though Mr. Dutriez doesn't use any preservatives in his jam, he cooks it in some secret way such that you could open up a jar 100 years later and it will be just as good as the day it was made.

(The image above is from this fantastic article that shows how the de-seeding is done, step by step, by Mr. Jacques Dutriez himself.)
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You're probably wondering where I'm going with all this.  Well, the fact is, I was so intrigued by this point that I decided to try making my own imitation bar-le-duc jelly.  I didn't have goose quills, but I did have fingers and a little bit of patience. 

I tried a bunch of things, including snipping the berry ends off with my eyebrow scissors (thoroughly washed of course!).  I realized I couldn't possibly be expected to de-seed AND de-end the berries, so I promptly ceased that madness. The process that proved most straightforward was plucking the berries from the stem ("like a barbarian," as Mr. Dutriez would say), and then squeezing them gently, one by one.  I found that the seeds practically wanted to pop out of the little incision left by the stem, and I didn't lose too much of the tiny bit of pulp. I would stick the seeds in my mouth as I removed them and suck the little bit of juicy pulp on them, so as not to waste anything, before spitting them into the wastebasket.

The downside: this still took for-freaking-EVER (not to mention, it was terribly unsanitary--good thing I'm the only one who'll be eating it).  It took me something like 1.5 hours just to get about halfway through my tiny, $2, 6-oz. box of white currants.  I finally lost patience and just gathered the 3 spoonfuls or so of de-seeded currants and took it to my pan where I sauteed it in water and some very fancy honey, because I didn't want to use white sugar.  The honey is from Italy, made from rhododendrums and with a crystalline texture.  In all honesty it was a total waste to melt down good honey like that (next time I'll use garden-variety honey, something with a very light flavor...if there is a next time).

In the end, I had a tiny dab of the jam I'd made with a plain cracker and it was still delicious.  Even after the sheer madness of such an endeavor, I have to admit there really is something bewitching about the flavor of currants - suggestive of some faraway and delicately romantic place you've only visited in dreams.  And white currants are even more enchanting than blackcurrants, what with their subtler flavor and light texture.

Tomorrow I just may have to finish de-seeding the remaining 3 oz. of fresh currants I have sitting on my desk to make a bit more of the jam.  Otherwise, I know what I'm asking for, for Christmas =D.

Bedside caddy, or kit for lonely college students?

We were wandering through Target when I stopped at the section for college students and asked Garry, "what would I need a bedside caddy for?"

We looked a little closer and saw that they had offered a very helpful diagram of what to store in such a caddy:

- remote control (for fast-forwarding through pesky plotlines and rewinding the juicy parts)
- hand lotion O.o
- tissues for cleaning up afterwards, natch!

Thanks Target, for showing kindness to lonely college students everywhere.