Bless your souls, Kotex Marketing Team, for keeping third wave feminism alive and well. As a feminist and firm believer in equal rights for men and women, I should applaud the neo-neo-feminist angle on your U by Kotex marketing campaign. As Kotex marketing director Aida Flick declared, we need to stop hiding behind "feminine care euphemisms like vajayjay and hooha, the very things that represent the barriers facing young women today." Yes, I agree. People, not just men, are entirely too uncomfortable with words like "vagina," "menstruation," and even just "I'm on my period."
- "I'm a believably attractive 18-24 year old female."
- "You can relate to me because I'm racially ambiguous."
- "Don't all these angles make me seem dynamic?"
- My usual favorite pads actually are by Kotex. I remember I was once a victim Always marketing, thinking they were the last word in pads. One day during college I realized I hated my Always pads because that "Dri-Weave" that was supposed to make them so awesome was actually really uncomfortable. It was my roommate Wendy who turned me on to Kotex, which I would never have looked at twice otherwise because I'd never heard of them (guess their marketing team wasn't so strong back then). I remember when I converted - it was like seeing the light, and I have never gone back.
- They didn't have my usual favorite pads in stock today. I guess because Kotex is replacing them with the U line, and I sure as heck wasn't going to give Always another try.
- I gotta admit I was attracted to the slick packaging. Especially the bright neon colors! I often judge a book by its cover.
- I wanted to see what the hullabaloo was all about. I know it's a fallacy to equate quality of the marketing with quality of the actual product, but I just had to find out what was it about this product that launched a thousand, or at least one very smug, but funny marketing campaign.