Barbara Cole for Anthropologie May 2009

It's funny how Anthropologie appeals to almost every woman out there in the way that it captures the imagination.  It's some very powerful brand management that communicates a single, cohesive idea: a well-lived and beautiful life.  Everything from the whimsical details (flowers and pearls on a cardigan?) to the lush weight of the fabrics to the jewel-box setup of of the stores works together to create this feeling of romance, creativity, and luxury.  And yes, I love their clothing--but can only afford to buy it on sale.

So whichever marketing manager came up with the idea of teaming with self-taught fine art photographer Barbara Cole ought to get a raise.  What a stroke of genius!  When the gorgeous May 2009 catalog landed in my mailbox, I was intrigued by how Cole's style brings the clothing to life.  And the cover looks almost like a painting, reminiscent of the Pre-Raphaelites, fairy tales, and the Lady of Shalott.  

I don't know a lot about the photographer herself, but I poked around her site a bit and found some more arresting images of dreamy water-color fabrics and burnished floating hair.

To see the "making of" video, visit Anthro's website.

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