Wtf are these things I saw at Target?

No, seriously, what are they?  We already established that some pretty comical things can be found at Target.  But I saw these on the seasonal shelf and had to snap a picture because they are so bizarre.

I can only assume they are Valentine's Day related decorative crap, but like - are they plants?  Lollipops?  They come in small pots, look sort of like rosebushes covered in fake gummy heart-shaped candy.  The weirdest part was the clear-ish frost covering the hearts that made them look like something you find out in the deep-sea ocean.  What will they think of next?